EMT Practice Test

1. Question Content...

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Question1: A developer is in the process of creating a new Email Message, which will render different versions of the email for each of the Gold, Silver, and Bronze Loyalty members when they receive it.
How would the developer accomplish this in Adobe Journey Optimizer?

Question2: An Adobe Journey Optimizer developer recently onboarded to a project wants to view, export and manage the Adobe Journey Optimizer Suppression list but he is not able to access it.
What is the correct access level needed to perform this action?

Question3: An Adobe Journey Optimizer team member wants to make sure their messages are successfully executed, sent, and delivered. Where can the team member monitor how the messages are performing across journeys in real-time?

Question4: An Adobe Journey Optimizer team member needs to create a new schema.
What are two considerations when choosing an object approach over free-form fields? (Choose two.)

Question5: A developer wants to create a segment for customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins.
Which advanced segmentation feature would be chosen for this use case?

Question6: A developer needs to create a Landing Page to send customers to register for a future Webinar. However, when creating the Landing Page in Adobe Journey Optimizer, the "Create Landing Page" button is grayed out.
What would be two reasons for this? (Choose two.)

Question7: A developer is creating a journey using the condition activity. According to the requirements, if a profile is eligible for multiple conditions then the profile should flow through the "VIP Customer" condition path.
How can this condition activity be configured in the Journey?

Question8: When creating a Push notification, it is desired to permit the customer to opt-out of further notifications. What link type must be included to facilitate an opt-out of Push notifications?

Question9: A company's data analytics team uses a third-party Business Intelligence (Bl) tool connected to the Adobe Experience Platform Query Service. They would like to use this Bl tool to analyze customer interaction data generated by Adobe Journey Optimizer such as email delivery data, open-and-click data, and mobile message delivery data.
After the customer interaction occurs, how soon will the data be available in the Bl tool for analysis?

Question10: A Marketer wants to develop a journey where the recipients should be targeted in their time zones. How can this journey be configured to fulfill this requirement?

Question11: A developer wants to create a landing page that customers will use to opt in and opt out of a subscription list, and after an update to their subscription, use a journey to send a confirmation message.
Which two must configured before creating the landing page? (Choose two.)

Question12: A marketing operator from a financial organization is creating a tax information email to be sent during the summer break and wants to give the customer the option to unsubscribe from future communications.
By default, how will the customer consent data be handled once they unsubscribe from the communication?

Question13: An Adobe Journey Optimizer user uses "Proof as the subject line prefix when sending a proof. What will be the subject line of the proof email when received by the recipient?

Question14: While modelling a schema for a retail organization purchase journey, the following data sources are available:
1. CRM system
2. Purchase data from offline store
3. Website analytics data
What is the correct Schema type to map these data to ingest in Adobe Experience Platform?

Question15: What are two of the mandatory components of a unitary event in Adobe Journey Optimizer? (Choose two.)

Question16: A developer is seeing no people entering a live journey with a system generated event. What are two possible causes? (Choose two.)

Question17: An Adobe Journey Optimizer team member has Journey viewer product profile access and needs to create and edit journeys for an upcoming campaign.
Which built-in product profile access would the user be assigned in order to create, edit, and delete journeys?

Question18: An email designer is designing an email from scratch. What process would be followed to lay out the email?

Question19: A developer needs to set up an XDM Individual Profile Schema for Adobe Journey Optimizer. They want to use two identity fields for this process.
Which two identity fields would be used? (Choose two.)

Question20: An Adobe Journey Optimizer developer has a business requirement to add the customer loyalty level in the Profile schema. The loyalty level can have specific values (Silver, Gold, Platinum).
How would this field be added?

Question21: A developer needs to add new customer attributes to be used for a new marketing program to their existing customer schema. What is a possible way to extend the existing schema within the Experience Data Model?

Question22: Adobe Journey Optimizer is being set up at an organization. The business is very concerned about retaining the company's reputation on their websites. Some of the brands are responsible with their email programs, but others are not.
In order to diversify the risk, what would the developer do?

Question23: A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed.
When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?

Question24: A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "Fall Coupons". When the Collection is checked, only 3 of the 4 offers created are included.
What would be the problem?

Question25: An Adobe Journey Optimizer developer has high-level Manage journeys permission.
What additional permission is required to read journey, delete journeys, read segments and read Schemas in AEP?